NScessity pride themselves on manufacturing and distributing some of the most innovative baby and nursery products available on the high street today.
The company needed to differentiate their product offer from the increasing volume of lower quality imports. We were asked to evaluate the company’s brand positioning and market trends in order to create a new product design language for the latest nursery monitor.
We established both a practical and 'lifestyle' look that strikes the aesthetic balance between homewares, domestic technology and nursery products. The purity of the digital camera monitor gives the product an honesty which is easy to use and suited both in and out of the nursery environment.