As a start-up venture, Andersen was looking to create a premium domestic charge point for electric vehicles.
In a growing market with over stylised plastic enclosures expected to be mounted in prominent domestic locations Ratio questioned the suitability and relevance of the commonplace ‘appliance’ aesthetic. This led to establishing the more premium industrial design DNA that would differentiate the company offer.
The long charging cable is an unfortunate requirement that needed to be addressed, Ratio worked on the development of a number of concepts that catered for the storage of tethered handsets to eliminate mess and improve safety.