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User research, market assessment, creative brainstorming & any key branding issues will be evaluated to inform the thought process before any ideas are generated.

Ideas can then take shape and be communicated in the form of sketches, renderings and physical foam models, alongside 2D or 3D CAD work to describe the visual and technical intent.

The objective of this stage is for the client (including marketing, sales and technical teams) to agree a single concept or concept direction for further development.
 
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