The international housewares brand, Joseph Joseph commissioned Ratio to focus on toilet cleaning as part of a project developing a new range of bathroom accessories.
A range of innovative brush concepts were generated challenging the conventional format, materials and storage in order to create a more space efficient footprint & improved usage experience, for what is typically one of the households least favourite cleaning chores.
Supporting Joseph Joseph and as part of a wider design team a hugely successful range was brought to market.
View the range at here