Pure is a leading consumer electronics brand having shipped over 5 million digital radios since 2002. We were asked to undertake a concept exercise exploring a new bedside product. Twilight was the result, a dawn simulator lamp and digital radio.
The simple, friendly form is both highly tactile and stable in use. Intuitive controls were a key consideration for the bleary eyed user. Touching the glass lamp diffuser itself controls light levels, whilst the generously proportioned, instantly visible switches for the alarm clock and DAB radio make waking up a dream!
Designed in 2009 the product continues to maintain a prominent shelf position in store and has retained its original price in what is a very fast moving product area.